360° MARKETING & PR | The Posh Connect

Young Woman Lying in Bed Wearing Lingerie

CHALLENGE

A new designer invented a specialty shapewear product with potential to disrupt a crowded market. Because the product was produced independently and the brand was self-funded, she wanted to test the market while securing her patent. A tailor-made strategy was needed to manage her growth and effectively reach a niche audience before bringing the product to retailers.

SOLUTIONS

DEFY Lingerie leveraged The Posh Connect to plan and execute a 360 marketing and PR strategy.

Strategy
Campaign Management
Development of Branded Collateral
Development of Press Kit
Social Media Management
Content Creation
Brand Positioning
Creative Production
Influencer Marketing Campaign
Website Overhaul
Event Support

RESULTS

Targeted press features surfaced for DEFY Lingerie that reached 104,890, 338 readers in a 6 month period (Lingerie Journal, Revelist, YourTango and more)
Sales targets for launch were surpassed!
Key industry influencers became both paid and unpaid ambassadors for the new brand forming a niche community for body positivity online