Young Woman Lying in Bed Wearing Lingerie
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CHALLENGE

A new designer invented a specialty shapewear product with potential to disrupt a crowded market. Because the product was produced independently and the brand was self-funded, she wanted to test the market while securing her patent. A tailor-made strategy was needed to manage her growth and effectively reach a niche audience before bringing the product to retailers.

 

SOLUTIONS

DEFY Lingerie leveraged The Posh Connect to plan and execute a 360 marketing and PR strategy.

  • Strategy

  • Campaign Management

  • Development of Branded Collateral

  • Development of Press Kit

  • Social Media Management

  • Content Creation

  • Brand Positioning

  • Creative Production

  • Influencer Marketing Campaign

  • Website Overhaul

  • Event Support

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RESULTS

  • Targeted press features surfaced for DEFY Lingerie that reached 104,890, 338 readers in a 6 month period (Lingerie Journal, Revelist, YourTango and more)

  • Sales targets for launch were surpassed!

  • Key industry influencers became both paid and unpaid ambassadors for the new brand forming a niche community for body positivity online

4,700%

Instagram

Follower Growth

104 MM

Media

Impressions 

INFLUENCER MARKETING CAMPAIGN
INFLUENCER MARKETING CAMPAIGN
PRODUCT PHOTOGRAPHY
PRODUCT PHOTOGRAPHY
MEDIA FEATURE
MEDIA FEATURE
INFLUENCER COLLABORATIONS
INFLUENCER COLLABORATIONS
CREATIVE PRODUCTIONS
CREATIVE PRODUCTIONS
INSTASTORIES
INSTASTORIES
MEDIA PLACEMENT
MEDIA PLACEMENT
BRANDING TOOLKIT
BRANDING TOOLKIT
COMMERCIAL PHOTOGRAPHY
COMMERCIAL PHOTOGRAPHY
INFOGRAPHICS
INFOGRAPHICS