CHALLENGE

A new designer invented a specialty shapewear product with potential to disrupt a crowded market. Because the product was produced independently and the brand was self-funded, she wanted to test the market while securing her patent. A tailor-made strategy was needed to manage her growth and effectively reach a niche audience before bringing the product to retailers.

 

SOLUTIONS

DEFY Lingerie leveraged The Posh Connect to plan and execute a 360 marketing and PR strategy.

  • Strategy

  • Campaign Management

  • Development of Branded Collateral

  • Development of Press Kit

  • Social Media Management

  • Content Creation

  • Brand Positioning

  • Creative Production

  • Influencer Marketing Campaign

  • Website Overhaul

  • Event Support

RESULTS

  • Targeted press features surfaced for DEFY Lingerie that reached 104,890, 338 readers in a 6 month period (Lingerie Journal, Revelist, YourTango and more)

  • Sales targets for launch were surpassed!

  • Key industry influencers became both paid and unpaid ambassadors for the new brand forming a niche community for body positivity online

4,700%

Instagram

Follower Growth

104 MM

Media

Impressions 

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