


CHALLENGE
A new designer invented a specialty shapewear product with potential to disrupt a crowded market. Because the product was produced independently and the brand was self-funded, she wanted to test the market while securing her patent. A tailor-made strategy was needed to manage her growth and effectively reach a niche audience before bringing the product to retailers.
SOLUTIONS
DEFY Lingerie leveraged The Posh Connect to plan and execute a 360 marketing and PR strategy.
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Strategy
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Campaign Management
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Development of Branded Collateral
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Development of Press Kit
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Social Media Management
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Content Creation
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Brand Positioning
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Creative Production
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Influencer Marketing Campaign
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Website Overhaul
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Event Support

RESULTS
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Targeted press features surfaced for DEFY Lingerie that reached 104,890, 338 readers in a 6 month period (Lingerie Journal, Revelist, YourTango and more)
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Sales targets for launch were surpassed!
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Key industry influencers became both paid and unpaid ambassadors for the new brand forming a niche community for body positivity online
4,700%
Follower Growth
104 MM
Media
Impressions









