Young Woman Lying in Bed Wearing Lingerie
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CHALLENGE

A new designer invented a specialty shapewear product with potential to disrupt a crowded market. Because the product was produced independently and the brand was self-funded, she wanted to test the market while securing her patent. A tailor-made strategy was needed to manage her growth and effectively reach a niche audience before bringing the product to retailers.

 

SOLUTIONS

DEFY Lingerie leveraged The Posh Connect to plan and execute a 360 marketing and PR strategy.

  • Strategy

  • Campaign Management

  • Development of Branded Collateral

  • Development of Press Kit

  • Social Media Management

  • Content Creation

  • Brand Positioning

  • Creative Production

  • Influencer Marketing Campaign

  • Website Overhaul

  • Event Support

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RESULTS

  • Targeted press features surfaced for DEFY Lingerie that reached 104,890, 338 readers in a 6 month period (Lingerie Journal, Revelist, YourTango and more)

  • Sales targets for launch were surpassed!

  • Key industry influencers became both paid and unpaid ambassadors for the new brand forming a niche community for body positivity online

4,700%

Instagram

Follower Growth

104 MM

Media

Impressions 

INFLUENCER MARKETING CAMPAIGN
INFLUENCER MARKETING CAMPAIGN
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PRODUCT PHOTOGRAPHY
PRODUCT PHOTOGRAPHY
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MEDIA FEATURE
MEDIA FEATURE
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INFLUENCER COLLABORATIONS
INFLUENCER COLLABORATIONS
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CREATIVE PRODUCTIONS
CREATIVE PRODUCTIONS
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INSTASTORIES
INSTASTORIES
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MEDIA PLACEMENT
MEDIA PLACEMENT
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BRANDING TOOLKIT
BRANDING TOOLKIT
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COMMERCIAL PHOTOGRAPHY
COMMERCIAL PHOTOGRAPHY
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INFOGRAPHICS
INFOGRAPHICS
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